Customer Loyalty

WHAT ARE THE FOUR ELEMENTS OF A CUSTOMER EXPERIENCE MODEL?

Successful companies find the best way to earn long-term loyalty means activating four elements of customer experience: Vision, Empathy, Alignment and Consistency. I say “successful companies” because many companies never get past the point of identifying priorities for CX.  Sometimes companies stall because departments don’t always coordinate their work, technologies don’t integrate, or individual employees

WHAT ARE THE FOUR ELEMENTS OF A CUSTOMER EXPERIENCE MODEL? Read More »

Featured Image, Three customer loyalty idea to keeping long term customers with speech bubbles

THREE CUSTOMER LOYALTY IDEAS TO KEEP LONG-TERM CUSTOMERS

“You can’t please everyone all the time.” You probably first heard this quote when you were a child, from a trusted adult who was trying to free you of the burden of trying to be everything to everyone. In business, it sure would be nice if this quote weren’t true. But the harsh reality is

THREE CUSTOMER LOYALTY IDEAS TO KEEP LONG-TERM CUSTOMERS Read More »

Title image for creating loyal customers with a doughnut store example

HOW DOUGHNUTS CREATE LOYAL CUSTOMERS

Originally posted: April 29, 2015. Updated September 14, 2020. I initially wrote this post after a visit to my brother and his family in Los Angeles. Right now, I miss my family. Heck, I even miss the annoyance of travel. And I really miss the fun, silly doughnut tradition my nephew and I created. Here’s

HOW DOUGHNUTS CREATE LOYAL CUSTOMERS Read More »

competitors are trying to hook your loyal customers

THE KEY TO UNLOCK LONG-TERM, LOYAL CUSTOMERS

Your long-term, loyal customers are in jeopardy. Right now. Your competitors are circling. They’re baiting their hooks, hoping to lure your hard-won clients away. Whether your customers bite will be directly related to the relationship you (and your company) have developed with them. In other words, your objective is not just to land customers, but

THE KEY TO UNLOCK LONG-TERM, LOYAL CUSTOMERS Read More »

MARKETING PET PEEVE: CUSTOMER ACQUISITION VS. CUSTOMER RETENTION

Everyone has their marketing pet peeve. Mine is companies that reward new customers acquisition instead of repeat buyers. And it happens All. The. Time. Just the other night, I ordered food from a delivery company I hadn’t used before. Yep, this new COVID world needed a little variety. As a first-time customer, I got the

MARKETING PET PEEVE: CUSTOMER ACQUISITION VS. CUSTOMER RETENTION Read More »

Your Business Bullseye

HOW TO STOP WASTING TIME AND MONEY AS YOU GROW YOUR COMPANY

When it’s time to invest to grow your company, wasting time and money is the opposite of what you need. That’s especially true when your company needs to evolve. From micro-businesses to enterprises, it can be lonely at the top.  You need an objective outsider to guide your progress. When it’s time to take the

HOW TO STOP WASTING TIME AND MONEY AS YOU GROW YOUR COMPANY Read More »

HOW IS CUSTOMER INFORMATION LIKE A GUN?

There’s an old quote by the playwright Chekhov. It’s not technically about customer information, but it could be. The quote goes something like this… “If you introduce a gun at the beginning of a play, it should be fired by the end.” In other words, you must stay consistent in the world you create. The same is

HOW IS CUSTOMER INFORMATION LIKE A GUN? Read More »