WHAT DOES CUSTOMER LIFE CYCLE MEAN?
A customer lifecycle combines the activities that your team executes with the dynamics that are being experienced on the customer’s …
Customer Loyalty
CUSTOMER LOYALTY
Customer loyalty is when a person or organization does business with your company on a repeat basis. Does that sound …
WHAT ARE THE FOUR ELEMENTS OF A CUSTOMER EXPERIENCE MODEL?
Successful companies find the best way to earn long-term loyalty means activating four elements of customer experience: Vision, Empathy, Alignment …
WHAT ARE THE FOUR ELEMENTS OF A CUSTOMER EXPERIENCE MODEL? Read More »
THREE CUSTOMER LOYALTY IDEAS TO KEEP LONG-TERM CUSTOMERS
“You can’t please everyone all the time.” You probably first heard this quote when you were a child, from a …
THREE CUSTOMER LOYALTY IDEAS TO KEEP LONG-TERM CUSTOMERS Read More »
HOW DOUGHNUTS CREATE LOYAL CUSTOMERS
Originally posted: April 29, 2015. Updated September 14, 2020. I initially wrote this post after a visit to my brother …
THE KEY TO UNLOCK LONG-TERM, LOYAL CUSTOMERS
Your long-term, loyal customers are in jeopardy. Right now. Your competitors are circling. They’re baiting their hooks, hoping to lure …
MARKETING PET PEEVE: CUSTOMER ACQUISITION VS. CUSTOMER RETENTION
Everyone has their marketing pet peeve. Mine is companies that reward new customers acquisition instead of repeat buyers. And it …
MARKETING PET PEEVE: CUSTOMER ACQUISITION VS. CUSTOMER RETENTION Read More »
HOW TO STOP WASTING TIME AND MONEY AS YOU GROW YOUR COMPANY
When it’s time to invest to grow your company, wasting time and money is the opposite of what you need. …
HOW TO STOP WASTING TIME AND MONEY AS YOU GROW YOUR COMPANY Read More »
HOW IS CUSTOMER INFORMATION LIKE A GUN?
There’s an old quote by the playwright Chekhov. It’s not technically about customer information, but it could be. The quote …
STEAL THIS IDEA FOR VIP CUSTOMERS
How do you reward your VIP customers to drive loyalty and profitability? When I started dating my now-husband, the awesome …