WHAT DOES CUSTOMER LIFE CYCLE MEAN?
A customer lifecycle combines the activities that your team executes with the dynamics that are being experienced on the customer’s …
A customer lifecycle combines the activities that your team executes with the dynamics that are being experienced on the customer’s …
Customer loyalty is when a person or organization does business with your company on a repeat basis. Does that sound …
Successful companies find the best way to earn long-term loyalty means activating four elements of customer experience: Vision, Empathy, Alignment …
WHAT ARE THE FOUR ELEMENTS OF A CUSTOMER EXPERIENCE MODEL? Read More »
“You can’t please everyone all the time.” You probably first heard this quote when you were a child, from a …
THREE CUSTOMER LOYALTY IDEAS TO KEEP LONG-TERM CUSTOMERS Read More »
Originally posted: April 29, 2015. Updated September 14, 2020. I initially wrote this post after a visit to my brother …
Your long-term, loyal customers are in jeopardy. Right now. Your competitors are circling. They’re baiting their hooks, hoping to lure …
Everyone has their marketing pet peeve. Mine is companies that reward new customers acquisition instead of repeat buyers. And it …
MARKETING PET PEEVE: CUSTOMER ACQUISITION VS. CUSTOMER RETENTION Read More »
When it’s time to invest to grow your company, wasting time and money is the opposite of what you need. …
HOW TO STOP WASTING TIME AND MONEY AS YOU GROW YOUR COMPANY Read More »
There’s an old quote by the playwright Chekhov. It’s not technically about customer information, but it could be. The quote …
How do you reward your VIP customers to drive loyalty and profitability? When I started dating my now-husband, the awesome …