your journey to customer retention &
lucrative customer loyalty

Customer Experience

THE SURPRISING BYPRODUCTS OF CUSTOMER EXPERIENCE STRATEGY

Creating an effective customer experience is more than just ensuring your customers receive the products and services they desire in a timely and efficient manner. At its core, a customer experience strategy is a framework you can lean on to ensure quality service when the demand for quantity doesn’t seem to be letting up. It’s

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Customer Churn

WHAT IS CUSTOMER CHURN AND WHY IS IT IMPORTANT?

In any company the question, “what is customer churn and why is it important” should be front and center across every department. The value is two-fold: 1) every employee needs to understand their role in reducing customer churn and 2) companies must analyze their unique churn numbers so they can find ways to improve customer

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Customer Experience

WHAT DOES CUSTOMER LIFE CYCLE MEAN?

A customer lifecycle combines the activities that your team executes with the dynamics that are being experienced on the customer’s side. You can think of the customer life cycle as the way a consumer’s relationship changes with the brand over time, based on the actions of both the company and the customer. A customer lifecycle

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Customer Retention Articles

CUSTOMER LOYALTY

Customer loyalty is when a person or organization does business with your company on a repeat basis. Does that sound like something you can take for granted? Before you say “yes,” or even “I think so,” consider that the Havas Global Meaningful Brands Study of 2019 found that 77% of brands could vanish from the

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Customer Experience

CUSTOMER EXPERIENCE

Customer experience is the perspective customers have of your business, both during and after their initial buying journey. This perspective is influenced and informed by the product or service itself, as well as your customer-facing teams. But your opportunities in customer experience don’t start and end there. Marketing, customer retention strategies, and your reliability are

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Customer Retention Articles

WHAT ARE THE THREE TYPES OF CUSTOMER LOYALTY?

You may wonder how there can be three types of customer loyalty, and the reality is that all loyal customers are not created equal. If you don’t understand the difference between those groups, your company can end up chasing the wrong kinds of customers, which can waste time and money. Just in case you’re not

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Improve customer experience.
Reduce customer churn.
Grow long-term loyalty.
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