your journey to customer retention &
lucrative customer loyalty
CUSTOMER EXPERIENCE STRATEGY BEST PRACTICES
There are clear advantages to adopting customer experience strategy best practices in your company. When companies use these strategies successfully, they get the following benefits: Higher customer retention Lower cost of customer acquisition Accelerate revenue growth In other words, when you create a great experience, customers start coming to you based on organic referral and
CLOSING THE CONSUMER TRUST GAP: VIA CMS NEWSWIRE
How does a company close the consumer trust gap? I’m always thrilled to collaborate with CMS Wire on their articles. Here’s the latest: The gap between businesses’ perceptions and customers’ reality is alive and well. It was most recently confirmed in a survey by digital experience platform provider Acquia, which found 75% of marketers believed
THREE KEYS TO LONG-TERM CUSTOMERS
Long-term customers don’t bloom by accident. This was originally written in May 2015. Nothing has changed for companies that want to align for growth. “Here you go.” That’s what the shoe salesman said, thrusting two boxes in my direction as he simultaneously began to walk away. I was pretty stunned and started doing a mental
REBRAND ANNOUNCEMENT! INTRODUCING ALINGMINT
The time to announce our rebrand is finally here. The entire team is very excited to see all the work come to life. Introducing… Yes, Alignmint Growth Strategies. We’ve been walking through the thinking behind the decision to rebrand. In a nutshell, in our old company, the Your Iconic Brand promise was dedicated to “customer
REBRANDING IS SCARY: BYE TO YOUR ICONIC BRAND
What does “Your Iconic Brand” mean? Recently, I asked my customers about my company’s name. Those conversations led to a startling (and rather unpleasant) realization. The promise of being an “iconic brand” missed the mark. This is a story about my company’s brand evolution – but it’s more than a story. It’s an object lesson
How Doughnuts Create Loyal Customers
Originally posted: April 29, 2015. Updated September 14, 2020. I initially wrote this post after a visit to my brother and his family in Los Angeles. Right now, I miss my family. Heck, I even miss the annoyance of travel. And I really miss the fun, silly doughnut tradition my nephew and I created. Here’s