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If Ali helped create it, here’s where you’ll find it.
CLOSING THE CONSUMER TRUST GAP: VIA CMS NEWSWIRE
How does a company close the consumer trust gap? I’m always thrilled to collaborate with CMS Wire on their articles. Here’s the latest: The gap between businesses’ perceptions and customers’ reality is alive and well. It was most recently confirmed in a survey by digital experience platform provider Acquia, which found 75% of marketers believed
THREE KEYS TO LONG-TERM CUSTOMERS
Long-term customers don’t bloom by accident. This was originally written in May 2015. Nothing has changed for companies that want to align for growth. “Here you go.” That’s what the shoe salesman said, thrusting two boxes in my direction as he simultaneously began to walk away. I was pretty stunned and started doing a mental
REBRAND ANNOUNCEMENT! INTRODUCING ALINGMINT
The time to announce our rebrand is finally here. The entire team is very excited to see all the work come to life. Introducing… Yes, Alignmint Growth Strategies. We’ve been walking through the thinking behind the decision to rebrand. In a nutshell, in our old company, the Your Iconic Brand promise was dedicated to “customer
REBRANDING IS SCARY: BYE TO YOUR ICONIC BRAND
What does “Your Iconic Brand” mean? Recently, I asked my customers about my company’s name. Those conversations led to a startling (and rather unpleasant) realization. The promise of being an “iconic brand” missed the mark. This is a story about my company’s brand evolution – but it’s more than a story. It’s an object lesson
How Doughnuts Create Loyal Customers
Originally posted: April 29, 2015. Updated September 14, 2020. I initially wrote this post after a visit to my brother and his family in Los Angeles. Right now, I miss my family. Heck, I even miss the annoyance of travel. And I really miss the fun, silly doughnut tradition my nephew and I created. Here’s
What Separates Customer Experience Leaders From the Laggards?
Customer experience leaders are increasingly winning over the laggards in the battle for customer retention and revenue. And more importantly, what can you do improve customer experience? This article from CMS Wire, reveals the gap between customer experience leaders and laggards is widening. “A rising tide of customer engagement, fed by increasing levels of contact