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Customer Retention Articles

THREE KEYS TO LONG-TERM CUSTOMERS

Long-term customers don’t bloom by accident. This was originally written in May 2015. Nothing has changed for companies that want to align for growth. “Here you go.” That’s what the shoe salesman said, thrusting two boxes in my direction as he simultaneously began to walk away. I was pretty stunned and started doing a mental

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Business Growth Articles

REBRAND ANNOUNCEMENT! INTRODUCING ALINGMINT

The time to announce our rebrand is finally here. The entire team is very excited to see all the work come to life. Introducing… Yes, Alignmint Growth Strategies. We’ve been walking through the thinking behind the decision to rebrand. In a nutshell, in our old company, the Your Iconic Brand promise was dedicated to “customer

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Business Growth Articles

REBRANDING IS SCARY: BYE TO YOUR ICONIC BRAND

What does “Your Iconic Brand” mean? Recently, I asked my customers about my company’s name. Those conversations led to a startling (and rather unpleasant) realization. The promise of being an “iconic brand” missed the mark. This is a story about my company’s brand evolution – but it’s more than a story. It’s an object lesson

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Customer Retention Articles

How Doughnuts Create Loyal Customers

Originally posted: April 29, 2015. Updated September 14, 2020. I initially wrote this post after a visit to my brother and his family in Los Angeles. Right now, I miss my family. Heck, I even miss the annoyance of travel. And I really miss the fun, silly doughnut tradition my nephew and I created. Here’s

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Ali in the Media

What Separates Customer Experience Leaders From the Laggards?

Customer experience leaders are increasingly winning over the laggards in the battle for customer retention and revenue. And more importantly, what can you do improve customer experience? This article from CMS Wire, reveals the gap between customer experience leaders and laggards is widening. “A rising tide of customer engagement, fed by increasing levels of contact

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Business Growth Articles

Is Net Promoter Score Leading You To Make Bad Business Decisions?

Net Promoter Score is everywhere. Like the 1950’s movie The Blob, NPS has seeped into the cervices of businesses trying to improve customer experience. While NPS has its value, being reliant on the NPS score as the marker of customer loyalty will lead companies to bad decisions. The sad reality is that these decisions can

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