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BUSINESS GROWTH ARTICLES

CULTIVATING LASTING CUSTOMER BONDS WHILE ELEVATING YOUR BUSINESS

Customer bonds are the lifeblood of any thriving company. They go beyond mere transactions, evolving into meaningful connections built on trust, reliability, and shared values. These bonds act as a solid foundation upon which companies can weather challenges, expand their reach, and drive sustainable growth. When customers feel seen, heard and valued they are more

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CUSTOMER RETENTION ARTICLES

NAVIGATING THE NEXUS OF CUSTOMER RETENTION AND BUSINESS DEVELOPMENT

Building strong and lasting connections with customers while expanding into new markets is crucial for long-term success in business. The partnership between customer retention and business development is like the foundation of a sturdy building, supporting sustainable growth and achieving important goals. It’s all about fostering relationships and reaching more people to make a real

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CUSTOMER RETENTION ARTICLES

PRIORITIZING CUSTOMER FIT AND RETENTION IN SALES STRATEGIES

Customer fit is the alignment between a business’s products or services and the needs, preferences, and characteristics of its target audience. It’s not enough to attract customers; companies must attract the right customers. The clearer you are about the customers you serve, the better you’ll be able to hone marketing messages, sales pitches and product

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BUSINESS GROWTH ARTICLES

CRAFTING CUSTOMER EXPERIENCE PLAYBOOKS FOR ORGANIZATIONAL ALIGNMENT

Delivering exceptional customer experiences is key to staying ahead of the curve. Your path to success lies in consistency and alignment – easy to say, harder to implement. Especially cross-functionally.  This is where customer experience playbooks come into play. In this article, we’ll explore the significance of creating playbooks for aligning customer experiences within organizations

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CUSTOMER RETENTION ARTICLES

BUILDING TRUST ALONG THE CUSTOMER JOURNEY

Customer trust sets you apart from everyone else to drive success. It’s essential for companies to understand and cultivate trust at every step of the customer journey. In this article, we’ll explore the vital role of trust in customer interactions and provide actionable tips to enhance trustworthiness. Understanding the Customer Journey The modern customer journey

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CUSTOMER CHURN

HOW DOES NETFLIX CALCULATE CHURN?

Every company needs to think about their churn rate. As a company that has made churn reduction strategies an artform, an overview of how Netflix calculates churn is a helpful example that has lessons for every company.  A company’s churn rate measures the percentage of customers who stop doing business with you over a given

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Improve customer experience.
Reduce customer churn.
Grow long-term value.
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