your journey to customer retention &
lucrative customer loyalty
WAYS TO IMPROVE COMMUNICATION IN AN ORGANIZATION
Improving communication in an organization starts with thinking of employees as internal customers. Yes, it’s true they are there to work. But they also need to buy into your messaging, company values, and goals for the future as strongly as your customers. Scratch that—they need to buy in stronger than your customers. Because they are
HOW SHOULD YOU EFFECTIVELY COMMUNICATE IN SALES?
Effective internal communication in a company is crucial for a successful impact on revenue and relationships with existing, loyal customers. When you disperse responsibility for customer retention throughout a company, you can get some unexpected—and negative—consequences. You can also hurt sales efforts with new customers. Consider the findings from a Workforce.com study, 60% of companies
WHAT IS EFFECTIVE INTERNAL COMMUNICATION?
When business leaders try to answer the question, “what is effective internal communication,” they can often get this idea confused with “what is good internal communication.” Good communication can be reduced to a simple matter of frequency. If you are repeating your value propositions and mission statement over and over, you might think this is
THREE CUSTOMER LOYALTY IDEAS TO KEEP LONG-TERM CUSTOMERS
“You can’t please everyone all the time.” You probably first heard this quote when you were a child, from a trusted adult who was trying to free you of the burden of trying to be everything to everyone. In business, it sure would be nice if this quote weren’t true. But the harsh reality is
NOW IS THE TIME TO STEP UP CUSTOMER RETENTION
In August of 2020, McKinsey polled B2B sales teams about how their COVID-19 digital pivot had impacted their ability to sell to existing customers. A whopping 75% of respondents said that they were just as effective at selling to trusted customers, or even more so, than before the pandemic hit. Why is that? In the
BENEFITS OF CUSTOMER LOYALTY
If you’re asking yourself, “Why does customer loyalty matter?,” you’re not alone. Business leaders are asking this question more than ever before. They’re also starting to act on the truth they discover—customer loyalty is everything. According to the LoyaltyOne 2019 Loyalty Big Picture, 71% of businesses are now investing at least 2% of annual profits