Customer loyalty is when a person or organization does business with your company on a repeat basis. Does that sound like something you can take for granted? Before you say “yes,” or even “I think so,” consider that the Havas Global Meaningful Brands Study of 2019 found that 77% of brands could vanish from the …
Customer experience is the perspective customers have of your business, both during and after their initial buying journey. This perspective is influenced and informed by the product or service itself, as well as your customer-facing teams. But your opportunities in customer experience don’t start and end there. Marketing, customer retention strategies, and your reliability are …
“You can’t please everyone all the time.” You probably first heard this quote when you were a child, from a trusted adult who was trying to free you of the burden of trying to be everything to everyone. In business, it sure would be nice if this quote weren’t true. But the harsh reality is …
THREE CUSTOMER LOYALTY IDEAS TO KEEP LONG-TERM CUSTOMERS Read More »
It’s easy to grow your business with a proven system. Here are ten effective ways to add profit to your small business with the customers you already have.
There’s an old quote by the playwright Chekhov. It’s not technically about customer information, but it could be. The quote goes something like this… “If you introduce a gun at the beginning of a play, it should be fired by the end.” In other words, you must stay consistent in the world you create. The same is …
Word of Mouth. It’s that magic businesses strive to build. But how? Last night I went out for dinner to a nice steak place. I was…well, to be honest, I was a royal pain in the arse. See, I’m getting toward the end of Whole30. Have you heard of Whole30? It’s 30 days with no …
THE ONE-TWO PUNCH TO UNLEASH WORD OF MOUTH MAGIC Read More »
The fastest and easiest way to grow your business is by creating more revenue from your existing customers. Here are my Top 10 Tips for customer connection that adds profit with the customers you already have.
Email marketing is the most effective way to activate and retain existing customers – and entice them to come back to you faster. Here’s how to write the best email.
Being sensitive isn’t a bad thing – it can help you build a heart-centered business where customers feel valued – but balance it with good business sense.
