INTERNAL COMMUNICATION

CUSTOMER EXPERIENCE TRENDS FOR 2021

As companies emerge from COVID-19, customer experience trends for 2021 (and likely beyond) are shifting to reflect the “new normal.” From internal communication to customer engagement and employee experience, it’s more important than ever for companies to be intentional in order to inspire loyalty and growth.  What is the future of customer experience? It doesn’t […]

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WHAT ARE THE FOUR ELEMENTS OF A CUSTOMER EXPERIENCE MODEL?

Successful companies find the best way to earn long-term loyalty means activating four elements of customer experience: Vision, Empathy, Alignment and Consistency. I say “successful companies” because many companies never get past the point of identifying priorities for CX.  Sometimes companies stall because departments don’t always coordinate their work, technologies don’t integrate, or individual employees

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WAYS TO IMPROVE COMMUNICATION IN AN ORGANIZATION

Improving communication in an organization starts with thinking of employees as internal customers. Yes, it’s true they are there to work. But they also need to buy into your messaging, company values, and goals for the future as strongly as your customers. Scratch that—they need to buy in stronger than your customers. Because they are

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measuring tap - what is effective communication?

WHAT IS EFFECTIVE INTERNAL COMMUNICATION?

When business leaders try to answer the question, “what is effective internal communication,” they can often get this idea confused with “what is good internal communication.” Good communication can be reduced to a simple matter of frequency. If you are repeating your value propositions and mission statement over and over, you might think this is

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