BUSINESS GROWTH ARTICLES

LOST IN TRANSLATION: HOW MISALIGNMENT CONTRIBUTES TO CHURN

In the intricate dance between companies and their customers, alignment of expectations plays a pivotal role in determining long-term success. When expectations diverge from reality, it can lead to dissatisfaction, frustration, and ultimately, churn. In this blog post, we’ll explore how misaligned expectations contribute to customer churn in the B2B landscape and offer practical solutions […]

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UNLOCKING THE SECRETS TO SUSTAINED CUSTOMER ENGAGEMENT AND ENTERPRISE GROWTH

At the heart of sustained customer engagement lies a deep understanding of your target audience. To effectively engage customers, companies must go beyond demographic data and dig into their preferences, behaviors, and pain points. Additionally, you can gather insights via data analysis, market research, and customer feedback. Put it all together and suddenly you can

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CULTIVATING LASTING CUSTOMER BONDS WHILE ELEVATING YOUR BUSINESS

Customer bonds are the lifeblood of any thriving company. They go beyond mere transactions, evolving into meaningful connections built on trust, reliability, and shared values. These bonds act as a solid foundation upon which companies can weather challenges, expand their reach, and drive sustainable growth. When customers feel seen, heard and valued they are more

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CRAFTING CUSTOMER EXPERIENCE PLAYBOOKS FOR ORGANIZATIONAL ALIGNMENT

Delivering exceptional customer experiences is key to staying ahead of the curve. Your path to success lies in consistency and alignment – easy to say, harder to implement. Especially cross-functionally.  This is where customer experience playbooks come into play. In this article, we’ll explore the significance of creating playbooks for aligning customer experiences within organizations

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IS NET PROMOTER SCORE LEADING YOU TO MAKE BAD BUSINESS DECISIONS?

Net Promoter Score is everywhere. Like the 1950’s movie The Blob, NPS has seeped into the cervices of businesses trying to improve customer experience. While NPS has its value, being reliant on the NPS score as the marker of customer loyalty will lead companies to bad decisions. The sad reality is that these decisions can

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