CUSTOMER EXPERIENCE STRATEGY FRAMEWORK
You’ve probably heard of customer experience, also known as CX. It continues to be a popular topic, and it’s more …
Customer Experience
THE SURPRISING BYPRODUCTS OF CUSTOMER EXPERIENCE STRATEGY
Creating an effective customer experience is more than just ensuring your customers receive the products and services they desire in …
THE SURPRISING BYPRODUCTS OF CUSTOMER EXPERIENCE STRATEGY Read More »
CUSTOMER EXPERIENCE
Customer experience is the perspective customers have of your business, both during and after their initial buying journey. This perspective …
THREE CUSTOMER LOYALTY IDEAS TO KEEP LONG-TERM CUSTOMERS
“You can’t please everyone all the time.” You probably first heard this quote when you were a child, from a …
THREE CUSTOMER LOYALTY IDEAS TO KEEP LONG-TERM CUSTOMERS Read More »
THE KEY TO UNLOCK LONG-TERM, LOYAL CUSTOMERS
Your long-term, loyal customers are in jeopardy. Right now. Your competitors are circling. They’re baiting their hooks, hoping to lure …
MARKETING PET PEEVE: CUSTOMER ACQUISITION VS. CUSTOMER RETENTION
Everyone has their marketing pet peeve. Mine is companies that reward new customers acquisition instead of repeat buyers. And it …
MARKETING PET PEEVE: CUSTOMER ACQUISITION VS. CUSTOMER RETENTION Read More »
THE RULE OF 80-20 FOR CUSTOMERS: THE CX LEADER PODCAST
The Rule of 80-20 says you get 80% of the distance to your goal with 20% of the effort. In …
THE RULE OF 80-20 FOR CUSTOMERS: THE CX LEADER PODCAST Read More »
THE ONE-TWO PUNCH TO UNLEASH WORD OF MOUTH MAGIC
Word of Mouth. It’s that magic businesses strive to build. But how? Last night I went out for dinner to …
THE ONE-TWO PUNCH TO UNLEASH WORD OF MOUTH MAGIC Read More »
CUSTOMER EXPERIENCE THAT BOOSTS PROFITABILITY
Creating an awesome customer experience is timeless. How you create that customer experience is not. The way you engage with …
DO’s AND DON’Ts THAT TURN CUSTOMER LOYALTY INTO PROFITS
Any time I head into the big wide world, I’m on the lookout for customer experiences that impact loyalty. Vacations are great opportunities for scouting.