Alignmint Growth Strategies helps companies develop customer relationships that drive long-term loyalty. We deliver your process for growth through alignment applying our proven MINT Method. When companies apply the MINT Method, growth doesn’t have to be hard. What can feel like a barrier to reaching your next level simply needs a clear path that aligns your team and inspires your customers. 

Our process had been adopted successfully by companies around the world, and is the foundation of Founder & CEO Ali Cudby’s #1 bestselling book, “Keep Your Customers.” 

With Alignmint you get the know-how to grow.

ALI CUDBY, Founder & CEO:

Ali Cudby is the CEO of Alignmint Growth Strategies, a company she founded in 2014 as Your Iconic Brand. Ali also wrote the book on customer experience – literally. That’s because Ali is the author of the bestseller, Keep Your Customers. 

From Fortune 500 to pre-revenue start-ups, Ali has spent 20 years refining her craft.  Ali first cut her teeth in the world of customer experience after graduating from Wharton Business School and joining The New York Times Company’s corporate planning group. She also had stints in strategic marketing at the Golf Digest Magazine Group and Animal Planet TV Network before opening her own shop, where she focuses on making a difference for small to mid-sized companies that want the know-how to grow.

These days, Ali teaches Entrepreneurship and Innovation at Purdue University and works with clients worldwide. When she’s not working, you’ll probably find her in the pottery studio or valiantly trying to tire out her two dogs. 

Fun fact: “I started my career working in Hollywood, making blockbusters that ranged all the way from Darkman II to Darkman III. After living in hotel rooms for 14 straight months, it was time to rethink my career. “

 TO work with ALIGNMINT

Improve customer experience.
Reduce customer churn.
Grow long-term value.
You’re in the right place.


Get the know-how to grow

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