Some people might think a commodity business has no opportunity for differentiation. Those people would be wrong – and the story of Volterra Energy is proof. A “commodity business,” by definition, is a business whose products and services are interchangeable. In the words of Neville Ravji, CEO and co-founder of Volterra Energy, electrical service is …
EVEN A COMMODITY BUSINESS CAN IMPROVE CUSTOMER RETENTION VIDEO Read More »
Do you like to watch? I mean webinars, of course! Jeez, what kind of operation do you think I’m running here? Because this post is a roundup of recent media appearances featuring a few of the key concepts you need from Keep Your Customers. As companies start to consider the post-pandemic world of work, your …
WATCH, LISTEN OR READ – A MULTIMEDIA EXTRAVAGANZA Read More »
Why do SO many venture-backed companies get stuck in the vicious cycle of customer churn? Long-term customers are the fuel that drive business growth, so there’s a disconnect that deserves exploration. In the world of venture capital, there’s pressure to grow quickly. These companies are given aggressive sales targets, and there are consequences if they …
THE VICIOUS CYCLE OF CUSTOMER CHURN AND HOW TO STOP IT Read More »
Retailers around the world are facing an unprecedented challenge: How do you get customers to buy from a store when the storefront is closed? Here’s how one retailer successfully tackled the problem and three takeaways you can apply to your company, even if you’re not in the retail sector. Esprit de la Femme is a …
ONE RETAILER’S SUCCESS IN KEEPING CUSTOMERS DURING COVID: STEAL THESE TIPS Read More »
If you suddenly had hand sanitizer for sale, where would you sell it? David Simnick, founder of Soapbox had to face that exact question recently. You’d think the answer would be obvious – Amazon, right? The title of the article kinda gives away the answer. Soapbox did not sell its hand sanitizer via Amazon. And …
As a business leader, you’re probably processing a lot of information right now. At home, at work and in your community. It’s a LOT. First and foremost, I hope you and your family are doing well and that everyone is safe and healthy. That always comes first. That said, for many of us, business health …
BUSINESS LEADER – HERE’S ACTION YOU CAN TAKE TODAY Read More »
School is in session! And entrepreneurial leadership is today’s topic. This month I’ve been on the road, going back and forth from Indianapolis to Purdue University. For those of you who are not familiar with that particular stretch of I-65, that’s about a 70-mile drive. I can just hear you asking, “Hey Ali! Why the …
ENTREPRENEURIAL LEADERSHIP IMPACTS CUSTOMER LOYALTY – AUDIO Read More »
