Customer Retention Articles

CUSTOMER EXPERIENCE STRATEGY BEST PRACTICES

There are clear advantages to adopting customer experience strategy best practices in your company. When companies use these strategies successfully, they get the following benefits: Higher customer retention Lower cost of customer acquisition Accelerate revenue growth  In other words, when you create a great experience, customers start coming to you based on organic referral and …

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How Doughnuts Create Loyal Customers

Originally posted: April 29, 2015. Updated September 14, 2020. I initially wrote this post after a visit to my brother and his family in Los Angeles. Right now, I miss my family. Heck, I even miss the annoyance of travel. And I really miss the fun, silly doughnut tradition my nephew and I created. Here’s …

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Taking the Next Step Towards Customer Retention | Roadmap to Retention Courses

When I wrote Keep Your Customers, my goal was to create a roadmap to equip business leaders with the steps to cultivate long-term customer loyalty. So I was thrilled when Kate Elliott shared that she was using the book as a weekly book club with her team. Kate manages customer success for TitleCapture, a Software-as-a-Service …

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Your Business Bullseye

How To Stop Wasting Time And Money As You Grow Your Company

When it’s time to invest to grow your company, wasting time and money is the opposite of what you need. That’s especially true when your company needs to evolve. From micro-businesses to enterprises, it can be lonely at the top.  You need an objective outsider to guide your progress. When it’s time to take the …

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