Customer Loyalty is something Starbucks pays a lot of attention to, and so do I. As a loyal customer and member of their rewards program, I’ve always gotten a birthday giveaway from Starbucks every January (my birthday month). I love getting my annual freebie! Even if I’m not in a Starbucks groove of regular coffee drinking, come January, I’m psyched. I know I have a month to enjoy my birthday latte. For days, if not weeks, Starbucks will be on my radar screen until I get to the store to claim my freebie. I make a point of going, and every time I think to myself, “classy move, Starbucks.”
I love stories about amazing customer experiences. You can get inspired by what other people do well. Create wow customer moments and you’ll boost your business by creating the most loyal customers.
Three steps to improve customer experience to boost your profits. Service is the least expensive way to grow your business.
Customer retention in today’s business environment is the key for growth – when you get it right. Business leaders need to be thoughtful and deliberate to keep customers loyal. Here’s a do and a don’t for customer retention.
Laura showed up on Monday morning…laughing. “I’m infectious!” she said. If you’re a small business owner, it all makes perfect sense, so I’ll let Laura tell her own story: “Every Saturday morning, my husband and I roll out of bed and head to a nearby diner for brunch. On our way to and from the
Recently, my husband was a customer, shopping at Hugo Boss, his favorite upscale men’s store. Joe was really excited about buying new clothes after getting an amazing job, and wanted to look the part. He had been in the “jeans and a button down” mode for a long time and this job required him to step