Everyone has their marketing pet peeve. Mine is companies that reward new customers acquisition instead of repeat buyers. And it …
MARKETING PET PEEVE: CUSTOMER ACQUISITION VS. CUSTOMER RETENTION Read More »
The Rule of 80-20 says you get 80% of the distance to your goal with 20% of the effort. In …
THE RULE OF 80-20 FOR CUSTOMERS: THE CX LEADER PODCAST Read More »
When responsibility for customer retention is dispersed throughout a company it impacts revenue and relationships with existing customers, but it can also hurt sales efforts with new customers. Fortunately, there’s a simple way to combat these problems.
So you want to prevent customer churn? Consider these scenarios: Scenario#1 Picture a high-end jewelry store. Fine jewelry isn’t purchased …
