How does a company close the consumer trust gap? I’m always thrilled to collaborate with CMS Wire on their articles. Here’s the latest: The gap between businesses’ perceptions and customers’ reality is alive and well. It was most recently confirmed in a survey by digital experience platform provider Acquia, which found 75% of marketers believed …
CLOSING THE CONSUMER TRUST GAP: VIA CMS NEWSWIRE Read More »
Customer experience leaders are increasingly winning over the laggards in the battle for customer retention and revenue. And more importantly, what can you do improve customer experience? This article from CMS Wire, reveals the gap between customer experience leaders and laggards is widening. “A rising tide of customer engagement, fed by increasing levels of contact …
What Separates Customer Experience Leaders From the Laggards? Read More »
The DisrupTV Show always showcases interesting folks talking about fascinating topics — and all designed to help your business grow. So when host Ray Wang and Alignmint Growth Strategies’ own Ali Cudby connected, they hit it off right away. And Ray invited Ali to be on the show. And it was a barn burner! All …
Safety, trust, and convenience may seem like unrelated standards for business, but they’re actually intertwined. That’s what Alignmint’s CEO Ali Cudby says in this article from CMS Wire. “The notion of ‘safety’ is greater than physical or even purchase safety. It extends to trust in your organization,” Cudby added. “When customers can rely on you, …
Trust, Safety and Customer Experience Are Connected Read More »
My journey to becoming a brand loyalty and customer retention expert began a ripple effect that started with a trip to England. And one transformational bra fitting. That moment occurred back in 2004. It led to me writing a book that detailed a new methodology for bra fitting. My method is still being used around …
The Ripple Effect on the Taking Care In Business Podcast Read More »
American Express contacted me to ask about retaining customers vs. getting new ones. Here’s what I shared.
The Rule of 80-20 says you get 80% of the distance to your goal with 20% of the effort. In the world of sales, the 80-20 would mean that 80% of a company’s revenue comes from just 20% of its customers. Does that work? Can you apply that “Rule” to sales accurately? Certainly, the perception …
The Rule of 80-20 For Customers on the CX Leader Podcast Read More »
I appeared on the Gut + Science Podcast. Podcast host Nikki Lewellen and I discussed ways to increase business loyalty. Here are a couple of highlights: 1) Employee engagement and customer loyalty are connected. A customer’s experience is almost always tied back to how your employees are engaging with them. 2) Seen. Heard. Valued. …
Increase Business Loyalty: Ali On The Gut + Science Podcast Read More »
I sat down with Rebecca Fleetwood Hession, host of the Badass Women’s Council Podcast. Of course, we talked about customer loyalty, my favorite topic. We also discussed the challenges and opportunities I experienced when I moved to Indianapolis, Indiana in 2017. Starting over in a new city wasn’t easy. I had to make new friends …
Customer Loyalty: On the Badass Women’s Council Podcast Read More »
