Ali in the Media

What Separates Customer Experience Leaders From the Laggards?

Ali in the Media

Customer experience leaders are increasingly winning over the laggards in the battle for customer retention and revenue. And more importantly, what can you do improve customer experience? This article from CMS Wire, reveals the gap between customer experience leaders and laggards is widening. “A rising tide of customer engagement, fed by increasing levels of contact …

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Trust, Safety and Customer Experience Are Connected

Ali in the Media

Safety, trust, and convenience may seem like unrelated standards for business, but they’re actually intertwined. That’s what Alignmint’s CEO Ali Cudby says in this article from CMS Wire. “The notion of ‘safety’ is greater than physical or even purchase safety. It extends to trust in your organization,” Cudby added. “When customers can rely on you, …

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The Rule of 80-20 For Customers on the CX Leader Podcast

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The Rule of 80-20 says you get 80% of the distance to your goal with 20% of the effort. In the world of sales, the 80-20 would mean that 80% of a company’s revenue comes from just 20% of its customers. Does that work? Can you apply that “Rule” to sales accurately? Certainly, the perception …

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