Customer Engagement

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THREE CUSTOMER LOYALTY IDEAS TO KEEP LONG-TERM CUSTOMERS

“You can’t please everyone all the time.” You probably first heard this quote when you were a child, from a trusted adult who was trying to free you of the burden of trying to be everything to everyone. In business, it sure would be nice if this quote weren’t true. But the harsh reality is […]

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A COMMON CUSTOMER EXPERIENCE PROBLEM – AND HOW TO AVOID IT

When responsibility for customer retention is dispersed throughout a company it impacts revenue and relationships with existing customers, but it can also hurt sales efforts with new customers. Fortunately, there’s a simple way to combat these problems.

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HOW TO PREVENT CUSTOMER CHURN

So you want to prevent customer churn? Consider these scenarios: Scenario#1 Picture a high-end jewelry store. Fine jewelry isn’t purchased on any regular schedule, so the business doesn’t always know when a customer wants to make a new purchase. Let’s assume this company offers an incredible in-store experience. They send occasional emails and mailers about

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FIVE STEPS TO SUCCESSFUL CUSTOMER LOYALTY

Customer Loyalty is something Starbucks pays a lot of attention to, and so do I. As a loyal customer and member of their rewards program, I’ve always gotten a birthday giveaway from Starbucks every January (my birthday month). I love getting my annual freebie! Even if I’m not in a Starbucks groove of regular coffee drinking, come January, I’m psyched. I know I have a month to enjoy my birthday latte. For days, if not weeks, Starbucks will be on my radar screen until I get to the store to claim my freebie. I make a point of going, and every time I think to myself, “classy move, Starbucks.”

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