DO’s AND DON’Ts THAT TURN CUSTOMER LOYALTY INTO PROFITS
Any time I head into the big wide world, I’m on the lookout for customer experiences that impact loyalty. Vacations are great opportunities for scouting.
Customer Don’ts
WILL YOU LOSE A LOYAL CUSTOMER? DON’T MAKE THIS MISTAKE
Recently, my husband was a customer, shopping at Hugo Boss, his favorite upscale men’s store. Joe was really excited about buying new clothes after getting an amazing job, and wanted to look the part. He had been in the “jeans and a button down” mode for a long time and this job required him to step …
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