Keep Your Customers

THE SURPRISING BYPRODUCTS OF CUSTOMER EXPERIENCE STRATEGY

Creating an effective customer experience is more than just ensuring your customers receive the products and services they desire in a timely and efficient manner. At its core, a customer experience strategy is a framework you can lean on to ensure quality service when the demand for quantity doesn’t seem to be letting up. It’s …

THE SURPRISING BYPRODUCTS OF CUSTOMER EXPERIENCE STRATEGY Read More »

TAKE THE NEXT STEP TOWARD CUSTOMER RETENTION

When I wrote Keep Your Customers, my goal was to create a roadmap to equip business leaders with the steps to cultivate long-term customer loyalty. So I was thrilled when Kate Elliott shared that she was using the book as a weekly book club with her team. Kate manages customer success for TitleCapture, a Software-as-a-Service …

TAKE THE NEXT STEP TOWARD CUSTOMER RETENTION Read More »

Keep Your Customers Lessons In Loyalty

OVERCOMING CUSTOMER MISTAKES: KEEY YOUR CUSTOMERS LESSONS IN LOYALTY

I can remember a high school guidance counselor telling me to “turn obstacles into opportunities.” Being a too-cool teenager, I thought the phrase was dumb. In hindsight, there’s a lot of wisdom packed into those four words – especially when it comes to customer relationships. Case in point – a friend of mine is a …

OVERCOMING CUSTOMER MISTAKES: KEEY YOUR CUSTOMERS LESSONS IN LOYALTY Read More »