You’ve probably heard of customer experience, also known as CX. It continues to be a popular topic, and it’s more than just a buzzword—it’s a strategy that can make or break your business. Research by Bain & Co. uncovered that companies that improve their retention rates by as little as 5% see an increase in …
You may wonder how there can be three types of customer loyalty, and the reality is that all loyal customers are not created equal. If you don’t understand the difference between those groups, your company can end up chasing the wrong kinds of customers, which can waste time and money. Just in case you’re not …
Losing a customer isn’t fun, especially if they love your product. When a customer says, “I love what you do, but I’ll never buy from you again,” It can leave a company with questions about what went wrong and how they can prevent it from happening again down the road. When a company has gaps …
WHY EFFECTIVE INTERNAL COMMUNICATION IS CONSIDERED IMPORTANT Read More »
Every company that wants to grow must focus on ways to reduce customer churn. It’s never fun to discover that a customer you’ve been serving wants to stop being a customer. This is especially true because your company’s ability to reduce customer churn is tied directly to your long-term growth. In this article we’ll dig …
How does a company close the consumer trust gap? I’m always thrilled to collaborate with CMS Wire on their articles. In this latest one I talk about ways companies can improve customer retention rates. It’s all about trust…and trust is the result of what happens inside your company. Read the article on CMS Wire. How …
CLOSING THE CONSUMER TRUST GAP: VIA CMS NEWSWIRE Read More »
The time to announce our rebrand is finally here. The entire team is very excited to see all the work come to life. Introducing… Yes, Alignmint Growth Strategies. We’ve been walking through the thinking behind the decision to rebrand. In a nutshell, in our old company, the Your Iconic Brand promise was dedicated to “customer …
What does “Your Iconic Brand” mean? Recently, I asked my customers about my company’s name. Those conversations led to a startling (and rather unpleasant) realization. The promise of being an “iconic brand” missed the mark. This is a story about my company’s brand evolution – but it’s more than a story. It’s an object lesson …
Customer experience leaders are increasingly winning the battle for customer retention and revenue. What can your company do improve customer experience? This article from CMS Wire, reveals the gap between customer experience leaders and laggards is widening. As always, I’m thrilled to share my expertise in the article. How does your company become a customer …
WHAT SEPARATES CUSTOMER EXPERIENCE LEADERS FROM THE LAGGARDS? Read More »
Net Promoter Score is everywhere. Like the 1950’s movie The Blob, NPS has seeped into the cervices of businesses trying to improve customer experience. While NPS has its value, being reliant on the NPS score as the marker of customer loyalty will lead companies to bad decisions. The sad reality is that these decisions can …
IS NET PROMOTER SCORE LEADING YOU TO MAKE BAD BUSINESS DECISIONS? Read More »
The DisrupTV Show always showcases interesting folks talking about fascinating topics — and all designed to help your business grow. So when host Ray Wang and Alignmint Growth Strategies’ own Ali Cudby connected, they hit it off right away. And Ray invited Ali to be on the show. And it was a barn burner! All …
