The time to announce our rebrand is finally here. The entire team is very excited to see all the work come to life.
Yes, Alignmint Growth Strategies.
We’ve been walking through the thinking behind the decision to rebrand. In a nutshell, in our old company, the Your Iconic Brand promise was dedicated to “customer retention.” However, we discovered that our clients get much more from our work than simply retention.
While they got a process for onboarding and customer journey, they also saw value in the improved communication between company leaders and the team.
The additional revenue was great, and the higher margins were even better.
And most of all, having everyone in the company on the same page, celebrating a better, more consistent experience for customers was transformative.
Listening to Customers Provided The Inspiration
Customers used one word over and over again to describe the outcome: Alignment.
And they consistently used one word to describe their outcome: Growth
For that reason, the idea of “alignment” and “growth” became our focus.
A rebrand is both art and science. As we searched for a new name, we continued to talk about the value the company delivers. We discussed how it works. I described the four-step process my clients use to get to hit their goals.
The promise is growth through alignment.
Somehow, alignment + growth + the four-step process turned into a conversation about things that grow exponentially. We ended up on mint plants. (It was an organic conversation flow – I’m not even sure how we got there.)
Mint plants, once established, will grow like crazy. We kept riffing. Mint for money. When things are excellent, they are in mint condition.
The AHA Moment
Suddenly, the lightbulb went off and the answer was obvious.
Align + mint. Alignmint*!
Alignmint is spelled M-I-N-T to correspond to the proven four-step MINT Method that aligns companies for growth.
The MINT Method
M – Map your landscape
I – Identify your destination
N – Navigate your path to grow
T – Transform your results
We M – Map your landscape by taking a holistic look at your company in order to evaluate what you’re doing well and what gets in the way of growth. This is where we uncover hidden opportunities for cashflow with existing customers, so you can add revenue without the constant grind of new customer acquisition.
With your landscape mapped, you need to articulate a super-clear objective. You can’t hit a bullseye if you don’t know where to aim. This is where you I – Identify your destination.
To arrive at your destination, you develop a plan for success. In other words, as a leader you N- Navigate your path to growth with simple, consistent steps everyone can follow. Growth is a team effort.
And since the MINT Method is designed for long-term growth, you ensure success by making sure the process lives for the long-term. No “flavor of the month” initiatives here! Knit the process into the fabric of your company with an intentional cycle for continuous improvement and voila! You T- Transform your results.
Growing your business doesn’t have to be hard. What can feel like a barrier to reaching your next level (or, let’s be honest, sometimes mess and overwhelm) simply needs a clear path that aligns your team and inspires your customers.
At Alignmint, we use the MINT method to uncover your hidden opportunities for uncontainable growth. And your company gets the know-how to grow.
But Wait, There’s More! Behind The Rebrand
As you dig into the brand, you’ll see a number of visual elements.
Each has meaning. The logo itself contains a modified leaf, which is taken from the outline of a mint plant. The shape of the leaf also represents your results – growth is up and to the left, just as we like it to be.
The circle represents a coin. When your brand is in alignment, the revenue will come. You may notice the circle isn’t actually perfectly perfect, and there’s a reason for that. While your company’s results with Alignmint will be “up and to the left,” we live in the real world of business. Growth is attainable – perfection isn’t. The slight irregularities in the coin reflect the gloriously imperfect path that leads to alignment. With Alignmint.
The straight line is the literal visualization of alignment. The loop stands for the continuous improvement that comes from ongoing implementation and takes your company to next-level growth.
And finally, there is a representational human element, because this work is people-centric. Everyone is successful when people feel seen, heard and valued. That’s the hallmark of Alignmint.
On behalf of the entire team, we are incredibly excited to introduce Alignmint.
*There’s one more fun easter egg in the company name, which we realized after the fact. “Alignmint” begins with Ali!