Ali Cudby

This is the final installment of the Five Mistakes That Cause Customer Churn, which digs into the biggest mistake of all – failing to address the issues in your company. You know customer churn is an expensive problem, and you’re interested in fixing it. But there’s a lot of real estate between being “interested” in […]

Yesterday’s email focused on losing long-term customer value when internal processes are chaotic. Today we’ll look at it from the customer perspective. Specifically: The Consequences Of Lost Loyalty The Cost Of Burned Customers The Consequences Of Lost Loyalty Loyal customers are often misunderstood. Just because a customer buys from you multiple times doesn’t make them

You want your customers to get value from their purchases but are you delivering an experience that’s designed for success? I’ll tell you this much – nothing kills momentum like chaotic internal processes that prevent customers from gaining traction with your company. Insufficient or confusing interactions lead to poor customer experiences and, you guessed it,

When you’re scaling a high-growth company, it’s easy to get excited about acquiring new customers. After all, new logos and expanded market presence are critical to demonstrating momentum and success. However, a relentless focus on front-end sales can lead to problems if you neglect customer retention. Churn negates the hard work you’ve done on acquisition,

You underestimate the impact of churn to your business at your peril. In fact, that’s one of the biggest mistakes companies make when it comes to churn.  Sure, you know churn is expensive. But all churn is not created equal, and that’s a nuance that makes a big difference in the world of preventing churn.