American Express talks to Ali Cudby about retaining customers

American Express: Retaining Customers vs. Acquiring Customers

I was thrilled when a journalist from American Express reached out to interview me about the importance of retaining customers. The article focused on retention vs. customer acquisition. In other words, should companies focus on getting new customers? Or keeping the customers they already earned.

Should you focus on retention? Or acquisition?

CLICK HERE to continue reading Retaining Customers vs. Acquiring Customers on the American Express website…