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If Ali helped create it, here’s where you’ll find it.
Customer retention is the most effective way to grow your company. Companies aligned for growth get laser focused on understanding customer turnover – not just because it’s expensive, but because it’s preventable. Customers churn for one of three reasons: 1) Either customers don’t feel valued by your company. 2) Your team hasn’t been given the
When I wrote Keep Your Customers, my goal was to create a roadmap to equip business leaders with the steps to cultivate long-term customer loyalty. So I was thrilled when Kate Elliott shared that she was using the book as a weekly book club with her team. Kate manages customer success for TitleCapture, a Software-as-a-Service
These are tumultuous times. Even as companies reopen, coronavirus and social justice are not going away. As a business leader, you have to stop and ask yourself, “what am I going to do now?” No matter what is happening in the world, you have an obligation to survive and thrive on behalf of the people
When it’s time to invest to grow your company, wasting time and money is the opposite of what you need. That’s especially true when your company needs to evolve. From micro-businesses to enterprises, it can be lonely at the top. You need an objective outsider to guide your progress. When it’s time to take the
Some people might think a commodity business has no opportunity for differentiation. Those people would be wrong – and the story of Volterra Energy is proof. A “commodity business,” by definition, is a business whose products and services are interchangeable. In the words of Neville Ravji, CEO and co-founder of Volterra Energy, electrical service is
Do you like to watch? I mean webinars, of course! Jeez, what kind of operation do you think I’m running here? Because this post is a roundup of recent media appearances featuring a few of the key concepts you need from Keep Your Customers. As companies start to consider the post-pandemic world of work, your