your journey to customer retention &
lucrative customer loyalty
Are You Wasting Marketing Dollars?
Right now, companies are scrambling to rethink sales and marketing efforts. You can’t afford to be wasting marketing dollars, but sales folks are having a tough time. In the world of Covid, the old ways of selling aren’t an option: You can’t make face-to-face sales calls. No schmoozing over lunch or a drink. Even networking
Now Is The Time to Step Up Customer Retention
Customer retention is the most effective way to grow your company. Companies aligned for growth get laser focused on understanding customer turnover – not just because it’s expensive, but because it’s preventable. Customers churn for one of three reasons: 1) Either customers don’t feel valued by your company. 2) Your team hasn’t been given the
Taking the Next Step Towards Customer Retention | Roadmap to Retention Courses
When I wrote Keep Your Customers, my goal was to create a roadmap to equip business leaders with the steps to cultivate long-term customer loyalty. So I was thrilled when Kate Elliott shared that she was using the book as a weekly book club with her team. Kate manages customer success for TitleCapture, a Software-as-a-Service
How To Thrive In The New Business Reality
These are tumultuous times. Even as companies reopen, coronavirus and social justice are not going away. As a business leader, you have to stop and ask yourself, “what am I going to do now?” No matter what is happening in the world, you have an obligation to survive and thrive on behalf of the people
How To Stop Wasting Time And Money As You Grow Your Company
When it’s time to invest to grow your company, wasting time and money is the opposite of what you need. That’s especially true when your company needs to evolve. From micro-businesses to enterprises, it can be lonely at the top. You need an objective outsider to guide your progress. When it’s time to take the
Even A Commodity Business Can Improve Customer Retention VIDEO
Some people might think a commodity business has no opportunity for differentiation. Those people would be wrong – and the story of Volterra Energy is proof. A “commodity business,” by definition, is a business whose products and services are interchangeable. In the words of Neville Ravji, CEO and co-founder of Volterra Energy, electrical service is