your journey to customer retention &
lucrative customer loyalty

ANNUAL CHURN RATE
“When customers feel seen, heard, and valued, they get invested in their relationship with your company.” – Ali Cudby CEO of Alignmint Growth Strategies. If you want your business to succeed and grow, you need to have a complete understanding of how to maintain your customer’s loyalty. Calculating your churn rate is a big part

CHURN RATE FORMULA
“In life and in business, relationships take effort. Cultivating loyalty requires time and attention.” Wise words from Alignmint’s CEO, Ali Cudby. If you want to keep your loyal customers on board, you need to uphold your end of the bargain by knowing what inspires customers to stay for the long-term and, conversely, what causes customers

CHURN RATE CALCULATOR
Without customers, there’s no business. To keep a healthy revenue stream flowing requires organizations to really understand their customers—what makes them tick, what attracts them to your company, their communication expectations and preferences, and so on. When companies can accomplish this, they can make their customers feel seen, heard, and valued. The reality, though, is

THREE KEYS TO LONG-TERM CUSTOMERS
The impact of one bad experience can be detrimental to a business and can even lead to customer churn. For companies that need renewals and repeat customers for growth—that’s most of you—a single client interaction can have massive ripple effects for your bottom line. Take for instance, an experience our Founder and CEO, Ali Cudby,

CUSTOMER CHURN
When thinking about success, it’s great to highlight all the victories you’ve won. But it can be hard to gauge true, accurate success when failures are left out of the picture. When a business thinks about failure, more than likely, they’re thinking about customer churn rate—the percentage of customers that stop using or subscribing to

CUSTOMER EXPERIENCE STRATEGY FRAMEWORK
You’ve probably heard of customer experience, also known as CX. It continues to be a popular topic, and it’s more than just a buzzword—it’s a strategy that can make or break your business. Research by Bain & Co. uncovered that companies that improve their retention rates by as little as 5% see an increase in