your journey to customer retention &
lucrative customer loyalty

Communication

HOW SHOULD YOU EFFECTIVELY COMMUNICATE IN SALES?

Effective internal communication in a company is crucial for a successful impact on revenue and relationships with existing, loyal customers. When you disperse responsibility for customer retention throughout a company, you can get some unexpected—and negative—consequences. You can also hurt sales efforts with new customers.  Consider the findings from a Workforce.com study, 60% of companies

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Internal Communication

WHAT IS EFFECTIVE INTERNAL COMMUNICATION?

When business leaders try to answer the question, “what is effective internal communication,” they can often get this idea confused with “what is good internal communication.” Good communication can be reduced to a simple matter of frequency. If you are repeating your value propositions and mission statement over and over, you might think this is

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Customer Experience

THREE CUSTOMER LOYALTY IDEAS TO KEEP LONG-TERM CUSTOMERS

“You can’t please everyone all the time.” You probably first heard this quote when you were a child, from a trusted adult who was trying to free you of the burden of trying to be everything to everyone. In business, it sure would be nice if this quote weren’t true. But the harsh reality is

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Customer Retention Articles

HOW TO BUILD CUSTOMER LOYALTY FOR B2B BRANDS

Customer loyalty is one of the best drivers of revenue and profitability in a company. Keeping your customers is an effective path to long-term growth—perhaps your most effective path. Research shows that when companies reduce customer turnover by a scant 5% they add 25-95% more profit. Maybe that’s why when you search for “customer loyalty”

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Customer Retention Articles

HOW TO REDUCE CUSTOMER CHURN

Every company that wants to grow must focus on ways to reduce customer churn. It’s never fun to discover that a customer you’ve been serving wants to stop being a customer. This is especially true because your company’s ability to reduce customer churn is tied directly to your long-term growth. In this article we’ll dig

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Ali in the Media

CLOSING THE CONSUMER TRUST GAP: VIA CMS NEWSWIRE

How does a company close the consumer trust gap? I’m always thrilled to collaborate with CMS Wire on their articles. In this latest one I talk about ways companies can improve customer retention rates. It’s all about trust…and trust is the result of what happens inside your company. Read the article on CMS Wire. How

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Improve customer experience.
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