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Customer Experience

THREE CUSTOMER LOYALTY IDEAS TO KEEP LONG-TERM CUSTOMERS

“You can’t please everyone all the time.” You probably first heard this quote when you were a child, from a trusted adult who was trying to free you of the burden of trying to be everything to everyone. In business, it sure would be nice if this quote weren’t true. But the harsh reality is

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Customer Retention Articles

NOW IS THE TIME TO STEP UP CUSTOMER RETENTION

In August of 2020, McKinsey polled B2B sales teams about how their COVID-19 digital pivot had impacted their ability to sell to existing customers. A whopping 75% of respondents said that they were just as effective at selling to trusted customers, or even more so, than before the pandemic hit. Why is that? In the

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BENEFITS OF CUSTOMER LOYALTY
Customer Experience

BENEFITS OF CUSTOMER LOYALTY

If you’re asking yourself, “Why does customer loyalty matter?,” you’re not alone. Business leaders are asking this question more than ever before. They’re also starting to act on the truth they discover—customer loyalty is everything. According to the LoyaltyOne 2019 Loyalty Big Picture, 71% of businesses are now investing at least 2% of annual profits

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Customer Retention Articles

HOW TO BUILD CUSTOMER LOYALTY FOR B2B BRANDS

Customer loyalty is one of the best drivers of revenue and profitability in a company. Keeping your customers is an effective path to long-term growth—perhaps your most effective path. Research shows that when companies reduce customer turnover by a scant 5% they add 25-95% more profit. Maybe that’s why when you search for “customer loyalty”

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Customer Retention Articles

WHAT IS CUSTOMER LOYALTY?

Customer loyalty is when a person or organization does business with your brand on a repeat basis. Does that sound like something you can take for granted? Before you say “yes,” or even “I think so,” consider that the Havas Global Meaningful Brands Study of 2019 found that 77% of brands could vanish from the

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Customer Experience

THE SURPRISING BYPRODUCTS OF CUSTOMER EXPERIENCE STRATEGY

Customer experience strategy includes your plans for both customer acquisition and customer retention. I can’t emphasize enough that acquisition and retention aren’t either/or options. Companies need both. Every company needs a way to get new customers coming in the door (customer acquisition). At the same time, companies need clear, consistent processes to keep their customers

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