Insights, tips and articles to help your journey to lucrative, loyal customers

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If Ali helped create it, here’s where you’ll find it.

Business Growth Articles

Is Net Promoter Score Leading You To Make Bad Business Decisions?

Net Promoter Score is everywhere. Like the 1950’s movie The Blob, NPS has seeped into the cervices of businesses trying to improve customer experience. While NPS has its value, being reliant on the NPS score as the marker of customer loyalty will lead companies to bad decisions. The sad reality is that these decisions can

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Ali in the Media

DisrupTV Show features Ali Cudby

The DisrupTV Show always showcases interesting folks talking about fascinating topics — and all designed to help your business grow. So when host Ray Wang and Alignmint Growth Strategies’ own Ali Cudby connected, they hit it off right away. And Ray invited Ali to be on the show. And it was a barn burner! All

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competitors are trying to hook your loyal customers
Customer Retention Articles

The Key To Unlock Long-Term, Loyal Customers

Your loyal customers are in jeopardy. Right now. Your competitors are circling. They’re baiting their hooks, hoping to lure your hard-won clients away. Whether your customers bite will be directly related to the relationship you (and your company) have developed with them. In other words, your objective is not just to land customers, but to

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Ali in the Media

Trust, Safety and Customer Experience Are Connected

Safety, trust, and convenience may seem like unrelated standards for business, but they’re actually intertwined. That’s what Alignmint’s CEO Ali Cudby says in this article from CMS Wire. “The notion of ‘safety’ is greater than physical or even purchase safety. It extends to trust in your organization,” Cudby added. “When customers can rely on you,

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Customer Retention Articles

Marketing Pet Peeve: STOP Doing This With Your Customers!

Everyone has their marketing pet peeve. Mine is companies that reward new customers acquisition instead of repeat buyers. And it happens All. The. Time. Just the other night, I ordered food from a delivery company I hadn’t used before. Yep, this new COVID world needed a little variety. As a first-time customer, I got the

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Customer Retention Articles

Are You Wasting Marketing Dollars?

Right now, companies are scrambling to rethink sales and marketing efforts. You can’t afford to be wasting marketing dollars, but sales folks are having a tough time. In the world of Covid, the old ways of selling aren’t an option: You can’t make face-to-face sales calls. No schmoozing over lunch or a drink.  Even networking

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