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If Ali helped create it, here’s where you’ll find it.
Net Promoter Score is everywhere. Like the 1950’s movie The Blob, NPS has seeped into the cervices of businesses trying to improve customer experience. While NPS has its value, being reliant on the NPS score as the marker of customer loyalty will lead companies to bad decisions. The sad reality is that these decisions can
The DisrupTV Show always showcases interesting folks talking about fascinating topics — and all designed to help your business grow. So when host Ray Wang and Alignmint Growth Strategies’ own Ali Cudby connected, they hit it off right away. And Ray invited Ali to be on the show. And it was a barn burner! All
Your loyal customers are in jeopardy. Right now. Your competitors are circling. They’re baiting their hooks, hoping to lure your hard-won clients away. Whether your customers bite will be directly related to the relationship you (and your company) have developed with them. In other words, your objective is not just to land customers, but to
Safety, trust, and convenience may seem like unrelated standards for business, but they’re actually intertwined. That’s what Alignmint’s CEO Ali Cudby says in this article from CMS Wire. “The notion of ‘safety’ is greater than physical or even purchase safety. It extends to trust in your organization,” Cudby added. “When customers can rely on you,
Everyone has their marketing pet peeve. Mine is companies that reward new customers acquisition instead of repeat buyers. And it happens All. The. Time. Just the other night, I ordered food from a delivery company I hadn’t used before. Yep, this new COVID world needed a little variety. As a first-time customer, I got the
Right now, companies are scrambling to rethink sales and marketing efforts. You can’t afford to be wasting marketing dollars, but sales folks are having a tough time. In the world of Covid, the old ways of selling aren’t an option: You can’t make face-to-face sales calls. No schmoozing over lunch or a drink. Even networking