My journey to becoming a brand loyalty and customer retention expert began a ripple effect that started with a trip to England. And one transformational bra fitting. That moment occurred back in 2004. It led to me writing a book that detailed a new methodology for bra fitting. My method is still being used around the world.
I applied my lingerie know-how to my background in strategic marketing and customer loyalty. Soon, I realized the lingerie pros I trained for bra fitting weren’t cultivating customer loyalty. I founded Your Iconic Brand (which eventually became Alignmint Growth Strategies). The company bridges that gap. In time, the company expanded to many kinds of businesses – not just lingerie retailers.
Not only do I help companies boost customer retention, I help them improve employee relations. These are two sides of the same coin.
On the Taking Care in Business podcast, I talked to hosts Vicki Bohlsen and Kathy Pedrotti Hays about my unlikely journey from satisfied customer to best-selling author. We also share ways businesses can build use the ripple effect with purpose to create positive relationships with both customers and employees.