Customer Retention

ARE CUSTOMERS AT THE CENTER OF YOUR BUSINESS UNIVERSE?

At one point in history, people believed that Earth was at the center of the universe—that the sun, moon and other planets all revolved around US. Knowing what we do now, that viewpoint seems both crazy and egocentric, but that theory was formed by people with limited information and resources who were doing their best …

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SPIRIT AIR SUCKS – WHICH IS GREAT FOR YOUR BUSINESS

Recently, a friend of mine posted a picture from a cramped Spirit Air flight, complaining about the tiny seat, the delays, the upcharges…basically everything. “Never again,” was her exact quote. The discomfort wasn’t worth the lower price, according to my friend. I flew Spirit Air – exactly once – and had the same reaction. Never …

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