Every company needs to think about their churn rate. As a company that has made churn reduction strategies an artform, an overview of how Netflix calculates churn is a helpful example that has lessons for every company. A company’s churn rate measures the percentage of customers who stop doing business with you over a given …
If your company can’t answer the question, “what is your churn rate,” it’s much more difficult to solve the problem of customer turnover. Knowing whether you have a high churn rate or something more aligned with industry averages is vitally important for your ability to hit key growth goals. Incredibly, research at Harvard Business School …
“In life and in business, relationships take effort. Cultivating loyalty requires time and attention.” Wise words from Alignmint’s CEO, Ali Cudby. If you want to keep your loyal customers on board, you need to uphold your end of the bargain by knowing what inspires customers to stay for the long-term and, conversely, what causes customers …
Without customers, there’s no business. To keep a healthy revenue stream flowing requires organizations to really understand their customers—what makes them tick, what attracts them to your company, their communication expectations and preferences, and so on. When companies can accomplish this, they can make their customers feel seen, heard, and valued. The reality, though, is …
