Customer Retention Impact Calculator Customer Retention Impact Calculator Current Monthly Recurring Revenue (MRR): Current Customer Churn Rate: Monthly Annual Customer Acquisition Cost (CAC): Average Revenue Per User (ARPU): Current Number of Customers: Projected Improvement in Retention Rate (%): Time Horizon for Projection (months): Cost of Retention Initiatives: Calculate Results Projected MRR Growth: Customer Base Growth: Revenue from Retained Customers: Cost Savings from Reduced Churn: Total Revenue Impact: ROI on Retention Improvement Initiatives: