As a business leader, you’re probably processing a lot of information right now. At home, at work and in your community. It’s a LOT.

First and foremost, I hope you and your family are doing well and that everyone is safe and healthy. That always comes first.

That said, for many of us, business health is tied directly to our family’s well-being. Whether you own a company or you’re a business leader wondering what will happen with your employer, the uncertainty is unsettling.

If your email inbox is anything like mine, there’s a ton of free resources out there right now. People are sharing all kinds of content to help business leaders learn. And there’s some good stuff out there. People’s heart is in the right place.

And sure, learning is great. But right now is a time for action.

Because unless you sell teleconferencing or toilet paper, it’s going to be a lot harder to get new customers for a while. This is the time to double down on keeping the customers you’ve already worked so hard to earn.

Today I’m sharing some initial thoughts to make sure your customers stay with you when we come through this downturn. Our world will come through this, but the sad reality is that some companies will not survive.

Stack the deck in your favor by taking the right action now.

Here’s a short video (less than 8 minutes) that gives you some concrete steps to ensure your company is in the best possible shape to be one of the survivors.

Today’s New World Order from Ali Cudby on Vimeo.

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