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Business Growth Articles

REBRAND ANNOUNCEMENT! INTRODUCING ALIGNMINT

The time to announce our rebrand is finally here. The entire team is very excited to see all the work come to life. Introducing… Yes, Alignmint Growth Strategies. We’ve been walking through the thinking behind the decision to rebrand. In a nutshell, in our old company, the Your Iconic Brand promise was dedicated to “customer

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Business Growth Articles

REBRANDING IS SCARY: BYE TO YOUR ICONIC BRAND

What does “Your Iconic Brand” mean? Recently, I asked my customers about my company’s name. Those conversations led to a startling (and rather unpleasant) realization. The promise of being an “iconic brand” missed the mark. This is a story about my company’s brand evolution – but it’s more than a story. It’s an object lesson

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Customer Retention Articles

HOW DOUGHNUTS CREATE LOYAL CUSTOMERS

Originally posted: April 29, 2015. Updated September 14, 2020. I initially wrote this post after a visit to my brother and his family in Los Angeles. Right now, I miss my family. Heck, I even miss the annoyance of travel. And I really miss the fun, silly doughnut tradition my nephew and I created. Here’s

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Ali in the Media

WHAT SEPARATES CUSTOMER EXPERIENCE LEADERS FROM THE LAGGARDS?

Customer experience leaders are increasingly winning the battle for customer retention and revenue. What can your company do improve customer experience? This article from CMS Wire, reveals the gap between customer experience leaders and laggards is widening. As always, I’m thrilled to share my expertise in the article. How does your company become a customer

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Business Growth Articles

IS NET PROMOTER SCORE LEADING YOU TO MAKE BAD BUSINESS DECISIONS?

Net Promoter Score is everywhere. Like the 1950’s movie The Blob, NPS has seeped into the cervices of businesses trying to improve customer experience. While NPS has its value, being reliant on the NPS score as the marker of customer loyalty will lead companies to bad decisions. The sad reality is that these decisions can

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Ali in the Media

DISRUPTV SHOW FEATURES ALI CUDBY

The DisrupTV Show always showcases interesting folks talking about fascinating topics — and all designed to help your business grow. So when host Ray Wang and Alignmint Growth Strategies’ own Ali Cudby connected, they hit it off right away. And Ray invited Ali to be on the show. And it was a barn burner! All

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