your journey to customer retention &
lucrative customer loyalty
HOW TO LOSE A CUSTOMER: A CUSTOMER RETENTION CAUTIONARY TALE
Customer retention in today’s business environment is the key for growth – when you get it right. Business leaders need to be thoughtful and deliberate to keep customers loyal. Here’s a do and a don’t for customer retention.
RUNNING YOUR BUSINESS ON CRUISE CONTROL
Sometimes running a business can be stressful, especially when you see someone else who seems to be running their business on cruise control. They’re living the high life AND raking in the cash while you’re going and going without getting anywhere.
CREATING CUSTOMER LOVE – PODCAST
Want to know the secrets to creating customer love? Recently, I was interviewed by the amazing Nancy Marmolejo for her Itenco podcast to talk about this exact topic. We explored the world of customers. More specifically, we talked about strategies for business leaders to extend customer relationships beyond the single transaction to create true engagement. True engagement
I WAS SUPERMAN! AND YOU CAN BE, TOO!
Here’s the totally true story of how I got to become Superman for one amazing moment – and the lesson I learned from it that may be impacting your business right now.
A RAVING FAN IS LIKE AN INFECTION YOU WANT
Laura showed up on Monday morning…laughing. “I’m infectious!” she said. If you’re a small business owner, it all makes perfect sense, so I’ll let Laura tell her own story: “Every Saturday morning, my husband and I roll out of bed and head to a nearby diner for brunch. On our way to and from the
CUSTOMER COMPLAINTS ARE LIKE ICEBERGS
Have you ever received a customer complaint about an employee and thought a pep talk would solve the problem? After all, a complaint or two isn’t so bad, right? WRONG. I recently talked to a client who was having issues with one of her employees. She’d gotten a few phone calls about the staffer from