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Customer Retention Articles

ARE CUSTOMERS AT THE CENTER OF YOUR BUSINESS UNIVERSE?

At one point in history, people believed that Earth was at the center of the universe—that the sun, moon and other planets all revolved around US. Knowing what we do now, that viewpoint seems both crazy and egocentric, but that theory was formed by people with limited information and resources who were doing their best

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Title image for customer loyalty is like baseball
Customer Retention Articles

ARE YOU READY TO LAND CUSTOMERS FOR LIFE?

“Buy me some peanuts and Cracker Jacks, I don’t care if I ever get back…” Whether you’re a baseball-loving American or not, you probably know that line from the infamous song Take Me Out to the Ball Game. If you’re a business owner, though, you never, ever want to actually hear the words, “I don’t

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Customer Retention Articles

WILL YOU LOSE A LOYAL CUSTOMER? DON’T MAKE THIS MISTAKE

Recently, my husband was a customer, shopping at Hugo Boss, his favorite upscale men’s store. Joe was really excited about buying new clothes after getting an amazing job, and wanted to look the part. He had been in the “jeans and a button down” mode for a long time and this job required him to step

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Customer Retention Articles

MY AHA MOMENT

Being sensitive isn’t a bad thing – it can help you build a heart-centered business where customers feel valued – but balance it with good business sense.

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Customer Retention Articles

SPIRIT AIR SUCKS – WHICH IS GREAT FOR YOUR BUSINESS

Recently, a friend of mine posted a picture from a cramped Spirit Air flight, complaining about the tiny seat, the delays, the upcharges…basically everything. “Never again,” was her exact quote. The discomfort wasn’t worth the lower price, according to my friend. I flew Spirit Air – exactly once – and had the same reaction. Never

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