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Customer Retention Articles

HOW IS CUSTOMER INFORMATION LIKE A GUN?

There’s an old quote by the playwright Chekhov. It’s not technically about customer information, but it could be. The quote goes something like this… “If you introduce a gun at the beginning of a play, it should be fired by the end.” In other words, you must stay consistent in the world you create. The same is

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Customer Retention Articles

STEAL THIS IDEA FOR VIP CUSTOMERS

How do you reward your VIP customers to drive loyalty and profitability? When I started dating my now-husband, the awesome and patient Joe, he was a confirmed Gap shopper. Nothing wrong with the Gap. Over time, as he became more senior at work, he decided to up his work clothes game. Over the years he’s

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Customer Retention Articles

THE ONE-TWO PUNCH TO UNLEASH WORD OF MOUTH MAGIC

Word of Mouth. It’s that magic businesses strive to build. But how? Last night I went out for dinner to a nice steak place. I was…well, to be honest, I was a royal pain in the arse. See, I’m getting toward the end of Whole30. Have you heard of Whole30? It’s 30 days with no

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Customer Retention Articles

FIVE STEPS TO SUCCESSFUL CUSTOMER LOYALTY

Customer Loyalty is something Starbucks pays a lot of attention to, and so do I. As a loyal customer and member of their rewards program, I’ve always gotten a birthday giveaway from Starbucks every January (my birthday month). I love getting my annual freebie! Even if I’m not in a Starbucks groove of regular coffee drinking, come January, I’m psyched. I know I have a month to enjoy my birthday latte. For days, if not weeks, Starbucks will be on my radar screen until I get to the store to claim my freebie. I make a point of going, and every time I think to myself, “classy move, Starbucks.”

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Customer Retention Articles

CUSTOMER EXPERIENCE THAT BOOSTS PROFITABILITY

Creating an awesome customer experience is timeless. How you create that customer experience is not. The way you engage with customers to enhance their loyalty and bring them back to your business again and again is driven by trends. If you’re not careful, the who, why and how you reach out to customers will feel

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Improve customer experience.
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Grow long-term loyalty.
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