Insights, tips and articles to help your journey to lucrative, loyal customers

Articles, videos, podcasts and more!
If Ali helped create it, here’s where you’ll find it.

Customer Retention Articles

A Raving Fan Is Like An Infection You WANT

Laura showed up on Monday morning…laughing. “I’m infectious!” she said. If you’re a small business owner, it all makes perfect sense, so I’ll let Laura tell her own story: “Every Saturday morning, my husband and I roll out of bed and head to a nearby diner for brunch. On our way to and from the

Read More »
Customer Retention Articles

That Bra Thing

Customer Engagement Expert Ali Cudby talks about “that bra thing” she does and how it can help you uplift your customers, build loyalty and increase revenue

Read More »
Customer Retention Articles

Customer Complaints Are Like Icebergs

Have you ever received a customer complaint about an employee and thought a pep talk would solve the problem? After all, a complaint or two isn’t so bad, right? WRONG. I recently talked to a client who was having issues with one of her employees. She’d gotten a few phone calls about the staffer from

Read More »
Customer Retention Articles

Are Customers the Sun at the Center of Your Business Universe?

At one point in history, people believed that Earth was at the center of the universe—that the sun, moon and other planets all revolved around US. Knowing what we do now, that viewpoint seems both crazy and egocentric, but that theory was formed by people with limited information and resources who were doing their best

Read More »
Customer Retention Articles

Are You Ready to Land Customers for Life?

“Buy me some peanuts and Cracker Jacks, I don’t care if I ever get back…” Whether you’re a baseball-loving American or not, you probably know that line from the infamous song Take Me Out to the Ball Game. If you’re a business owner, though, you never, ever want to actually hear the words, “I don’t

Read More »
Customer Retention Articles

Will You Lose A Loyal Customer? Don’t Make THIS Mistake

Recently, my husband was a customer, shopping at Hugo Boss, his favorite upscale men’s store. Joe was really excited about buying new clothes after getting an amazing job, and wanted to look the part. He had been in the “jeans and a button down” mode for a long time and this job required him to step

Read More »

Uncover hidden revenue.
Grow customer loyalty.
Align your team.
You’re in the right place.

Social

Get the know-how to grow