your journey to customer retention &
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Ali in the Media

THE RIPPLE EFFECT ON THE TAKING CARE IN BUSINESS PODCAST

My journey to becoming a brand loyalty and customer retention expert began a ripple effect that started with a trip to England. And one transformational bra fitting. That moment occurred back in 2004. It led to me writing a book that detailed a new methodology for bra fitting. My method is still being used around

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Ali in the Media

THE RULE OF 80-20 FOR CUSTOMERS: THE CX LEADER PODCAST

The Rule of 80-20 says you get 80% of the distance to your goal with 20% of the effort. In the world of sales, the 80-20 would mean that 80% of a company’s revenue comes from just 20% of its customers. Does that work? Can you apply that “Rule” to sales accurately? Certainly, the perception

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improve customer retention
Customer Retention Articles

YOUR OPPORTUNITY TO IMPROVE CUSTOMER RETENTION

In tech, and especially in the world of SaaS, it usually takes more than one year for a customer to become profitable. Even after three years, some customers haven’t hit the profitability mark. When customers leave sooner, it means your company has spent energy, effort and expense to acquire a customer – only to have

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Customer Retention Articles

CUSTOMER RETENTION: CHALLENGE OR OPPORTUNITY?

It’s a great feeling to win a new customer. It’s equally frustrating to lose a customer your company has spent time, energy and money to acquire. Especially when that customer leaves before they even become profitable. While companies often have robust ways to support getting new customers, they often don’t apply the same dedication to

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Keep Your Customers Lessons In Loyalty
Customer Retention Articles

OVERCOMING CUSTOMER MISTAKES: KEEY YOUR CUSTOMERS LESSONS IN LOYALTY

I can remember a high school guidance counselor telling me to “turn obstacles into opportunities.” Being a too-cool teenager, I thought the phrase was dumb. In hindsight, there’s a lot of wisdom packed into those four words – especially when it comes to customer relationships. Case in point – a friend of mine is a

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