Insights, tips and articles to help your journey to lucrative, loyal customers
Articles, videos, podcasts and more!
If Ali helped create it, here’s where you’ll find it.
How To Grow Your Existing Business In Three Easy Steps
No matter what your business, there are three steps to improve your existing business to increase profits and get out of overwhelm.
The Least Expensive Way to Boost Your Profits
Three steps to improve customer experience to boost your profits. Service is the least expensive way to grow your business.
How To Lose A Customer: A Customer Retention Cautionary Tale
Customer retention in today’s business environment is the key for growth – when you get it right. Business leaders need to be thoughtful and deliberate to keep customers loyal. Here’s a do and a don’t for customer retention.
Running Your Business On Cruise Control
Sometimes running a business can be stressful, especially when you see someone else who seems to be running their business on cruise control. They’re living the high life AND raking in the cash while you’re going and going without getting anywhere.
Creating Customer Love – PODCAST
Want to know the secrets to creating customer love? Recently, I was interviewed by the amazing Nancy Marmolejo for her Itenco podcast to talk about this exact topic. We explored the world of customers. More specifically, we talked about strategies for business leaders to extend customer relationships beyond the single transaction to create true engagement. True engagement
I Was Superman! And You Can Be, Too!
Here’s the totally true story of how I got to become Superman for one amazing moment – and the lesson I learned from it that may be impacting your business right now.